Brand breakup (BeBe Benjamin)
Most of us have experienced a relationship gone sour in our lifetime. Everything seems so good in the beginning. It s like we have found our perfect match and in our hearts, we have already decided that this union is for life.
Then all of a sudden, things seem to change for the worse. There are too many rough spots and what once was strong has now weakened. We try and try to make it last by remembering all the good we once enjoyed, but at some point, we have to let it go.No, it's not the story of a band breakup. Here s my story.
Revlon and I go way back. I used the Cr me of Nature relaxer for many years along with the shampoo, conditioner, and permanent hair color in the bronze copper shade. My hair was silky smooth and there were never any tangles. Even when I decided to go natural, I continued to use their products and was always pleased with the results and then, they changed.
The new Cr me of Nature products with argan oil promised exotic shine, instant absorption, nourishment, protection and hydration. With its strengthening micro-sphere technology, hair would be rapidly infused with conditioners and vitamins leaving the hair soft, silky and healthy. I found the opposite to be true. Kiwi Citrus shampoo, Lemongrass Rosemary leave-in conditioner, Argan Oil Gloss and Shine Polisher, they all failed me. After usage, my hair would be dry, brittle, and lacked any luster. The argan oil was heavy and left my hair with a sticky, tacking feeling. After applying the hair color, my hair would be so coarse that I would have to deep condition immediately with products from another brand. That s when I knew that our season of love had come to a close.
It's a brand breakup. I m parting ways with all of the remaining Cr me of Nature products that I own plus the dull and lifeless colored ends of my hair which I have been trimming away for months. Yes, I think it's time for me to cut my losses. After the final chop, we can go our own separate ways withno hard feelings. In fact, I'm already choosing between two other brands to be my mane attraction.
Before the breakup (BeBe Benjamin)